Venue Detail
Toronto Raptors
Revenues From Sports Venues Pro Facilities Report
February, 2011
Toronto Raptors
|
40 Bay St Ste 400 Toronto, ON M5J 2X2 Phone: 416-815-5600 Fax: 416-359-9205 URL: www.raptors.com
Owner
Maple Leaf Sports & Entertainment
League
National Basketball Association Eastern Conference, Atlantic
Venue
Air Canada Centre, 20 Bay St Ste 1705, Toronto, ON M5J 2N8 Owner: Maple Leaf Sports & Entertainment Managed by: Owner Built: 1999 Capacity: 22,500 Permanent concession stands: 26 Concessionaire: Owner Suite caterer: Owner
Building sponsors
Clubs/Restaurants: Yes Entries: Yes
Naming rights
Sold to: Air Canada Price: $40, 000,000 Term: 20 years Expires: 2017
Ticket prices
Season tickets range from $945 to $8,280 Single tickets range from $12.50 to $1,020.00
Attendance
2007 average attendance: 18,258 2008 average attendance: 19,435 2009 average attendance: 16,785
Luxury Suites
Quantity: 152 Term: 2 to 8 years Price: $110,000 to $480,000 Seats: 8 to 20 Includes: Parking, tickets.
Club seats
Quantity: 1,000 Term: 5 to 8 years Price: $5,175 to $6,300 Includes: Parking, tickets, private restaurant, wait staff. A $585 yearly fee is required.
Financing
The arena was privately financed. Pct. public: 0
The Air Canada Centre is home to the NBA Raptors as well as the NHL Toronto Maple Leafs.
The Air Canada Centre has completed a C$50 million facelift, and the most noticeable change for is the addition of high-definition video screens to the scoreboard. The Leafs also added a 20,000-square-foot atrium to the front of the ACC's west side and completed a host of renovations to the arena itself.
The atrium, which cost C$25 million, has a 50-by-80-foot video screen on its outside wall, which overlooks a plaza that can be used for parties and other celebrations. On the inside, there is a walkway to the hotel and condominium project, a television studio and lots more food and beverage outlets where fans can spend their cash.
It is all part of a C$500 million venture between the Leafs' parent company, MLSE, Cadillac-Fairview Corp., and Lanterra Developments. The completed project sports twin towers, one with 875 condos, the other housing a boutique hotel, plus office and retail space.
MLSE also has big plans for using the plaza between the towers and the ACC. MLSE president Richard Peddie and company are chasing the 2012 NBA all-star game and the NHL all-star game the following year. They also wanted the 2012 world junior hockey championship but were rebuffed by Hockey Canada, which split the event between Edmonton and Calgary.
The $180 million Centre has a three-level bowl shaped arena. Sponsorships give companies a chance to customize the building to increase their promotional value. Centre marketers want to make the venue a marketing partner with its sponsors. Because of that approach, sign prices are not available as units. There are eight building partners and eight general sponsors. All pay between $500,000 and $1 million for the privilege.
Courtside seats for the Raptors run from $14,850 to $24,975. (Basketball, Facilities, Financial, NBA, Professional Sports)