Venue Detail
Cleveland Browns
Revenues From Sports Venues Pro Facilities Report
February, 2011
Cleveland Browns
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76 Lou Groza Blvd Berea, OH 44017 Phone: 440-891-5000 Fax: 440-891-5009 URL: www.clevelandbrowns.com
Owner
Randy Lerner
League
National Football League AFC North
Venue
Cleveland Browns Stadium, 1085 W 3rd St, Cleveland, OH 44114 Owner: Randy Lerner Managed by: Team Built: 1999 Capacity: 65,000 Concessionaire: Sportservice Suite caterer: The Levy Restaurants Soft drink: Pepsi Cola
Building sponsors
Clubs/Restaurants: Yes Entries: Yes
Ticket prices
Season tickets range from $370 to $730 Single tickets range from $32.00 to $272.00
Attendance
2007 average attendance: 73,001 2008 average attendance: 72,778 2009 average attendance: 68,888
Luxury Suites
Quantity: 147 Term: 4 to 10 years Price: $35,000 to $125,000 Seats: 10 to 20 Includes: Tickets, access to private restaurant and business center.
Club seats
Quantity: 8,600 Term: 5 to 10 years Price: $1,000 to $2,490
Financing
The stadium cost $280 million of which $72 million came from the Browns and $152 million came from the city. Another $37 million was contributed by the state. The NFL financed the construction of the stadium until the team was purchased. Pct. public: 68
Seat licenses
Prices range from $250 to $1,500 and PSL holders must buy season tickets, but get no priority to Super Bowl tickets or other stadium events. The first year in the new stadium, season ticket prices ranged from $300 to $2,350 for the club seats. Payment is taken over three years and ownership can be transferred. Transfers are only allowed once per season. The Browns offered long-time season ticket holders discounts on PSLs. Those with 30 or more years got a 50 percent discount and their choice of seats. Those with 20 to 29 years were given a 40 percent discount, those with 10 to 19 years got a 30 percent discount and those with 7 to 9 years 20 percent discount. A 15 percent discount went to those with 4 to 6 years as season ticket holders. Lastly, any previous season ticket holder got a 10 percent discount.
The Browns played their first season in the NFL in 1999 in the new stadium built on the city's lakefront. The team was purchased in September 1998 by Alfred Lerner for $530 million -- the highest price ever paid for an NFL team until the Redskins were sold. Of that, $54 million went back to the NFL to pay for stadium construction.
Lerner said he wanted a quality stadium and immediately began looking at other facilities to see what amenities should be added to the stadium. He also agreed to help pay for those additions. As part of the design, the field was constructed to allow soccer, should the city acquire an MLS or other franchise in the future. (Facilities, Financial, Football, NFL, Professional Sports)