Venue Detail
Dallas Cowboys
Revenues From Sports Venues Pro Facilities Report
February, 2011
Dallas Cowboys
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1 Cowboys Parkway Dallas, TX 75063 Phone: 972-556-9900 Fax: 972-556-9970 URL: www.dallascowboys.com
Owner
Jerry Jones
League
National Football League NFC East
Venue
Cowboys Stadium, Arlington, TX Owner: City of Arlington Managed by: Team Built: 2009 Capacity: 65,846 Permanent concession stands: 286 Concessionaire: Legends Hospitality Management Suite caterer: Legends Hospitality Management
Building sponsors
Seating: Yes Parking: Yes Entries: Yes
Ticket prices
Season tickets range from $590 to $1,200 Single tickets range from $60.00 to $139.00
Attendance
2007 average attendance: 63,535 2008 average attendance: 63,368 2009 average attendance: 89,756
Luxury Suites
Quantity: 200 Terms up to 20 years Price: $100,000 to $1, 000,000
Club seats
Quantity: 15,000 Price: $3,400 to $3,400
Financing
Arlington voters said yes in 2004 to the idea of funding half the cost of a new $650 million Cowboys stadium near the Rangers' home ballpark. The team spent $4.6 million to help convince voters to decide in their favor.
The decision boosted sales taxes by a half cent, hotel taxes by 2 percent and car rental taxes by 5 percent. Funding will also include a $3 parking fee and a 10 percent ticket tax on stadium events.
Seat licenses
The team’s latest stadium requires seat options for most season tickets. Options range in price from $2,000 to $5,000 and the team offers 30-year financing.
Club seats require options of $16,000 to $50,000 and loge seats require a $12,000 option.
Founders Seats, which are located along the 50-yard line, are priced as club seats and require a $150,000 option.
In Texas Stadium, the Cowboys had one of the first PSL programs and it remains unique. Licenses were good until 2008 and were transferrable. The 40,000 available licenses were sold as bonds in 1968 and cost from $1,000 to $15,000. The team does not believe the licenses should be permanent because they only meet a short term goal of building a stadium.
The Cowboys built a retractable roof stadium with the city's investment capped at $325 million with the team responsible for any cost overruns. The city will get 5 percent of a naming rights deal and increases in hotel and restaurant business. Naming rights payments would be no more than $500,000 to the city. The team will pay $2 million to lease the stadium. The Cowboys have also agreed to establish a local charity and fund it with $500,000. The money would be used for youth athletic facilities.
The Cowboys sold suites in the new stadium – starting at $100,000 a year for 20 years – to existing customers. Prices range up to $1 million a year.
Jones also said that no decisions had been made on naming rights for the new stadium, and there was no time line for striking a deal.
The team holds a 30-year lease.
Arlington voters hope the the twin venues that host the Cowboys and Rangers will provide an economic boost to the area. To help with that, the Cowboys and the Rangers will work together to build a new sports and entertainment center between the two venues. Retailing, restaurants and a park would be part of the development. Arlington has a structural deficit problem because its tax base is shrinking while costs continue.
One key to the plan is construction of a major hotel estimated to cost up to $75 million. (Facilities, Financial, Football, NFL, Professional Sports)