Venue Detail
West Tennessee Diamond Jaxx
Revenues From Sports Venues Pro Facilities Report
February, 2011
West Tennessee Diamond Jaxx
|
4 Fun Place Jackson, TN 38305 Phone: 731-664-2020 Fax: 731-988-5246 URL: www.diamondjaxx.com
Owner
Diamond Jaxx Baseball Properties
League
Southern League North
Venue
Pringles Park, 4 Fun Place, Jackson, TN 38305 Owner: City of Jackson Managed by: Team Built: 1998 Capacity: 6,000 Permanent concession stands: 3 Concessionaire: Ovations Food Services Suite caterer: Ovations Food Services Soft drink: Pepsi Cola Beer: Multiple
Naming rights
Sold to: Proctor & Gamble Price: $1, 200,000 Term: 15 years Expires: 2013
Ticket prices
Season tickets range from $225 to $400 Single tickets range from $4.50 to $9.00
Attendance
2007 average attendance: 1,642 2008 average attendance: 2,096 2009 average attendance: 2,059
Luxury Suites
Quantity: 8 Term: 1 to 10 years Price: $25,000 to $25,000 Seats: 8 to 10 Includes: Parking, tickets, private entrance, special events.
Club seats
Quantity: 250 Term: 3 to 3 years Price: $300 to $300 Includes: Tickets, private entrance, special events, wait staff.
Financing
The $8 million stadium was publicly financed. Pct. public: 100
Seat licenses
PSLs were sold for club seats only when the venue opened. The cost included a $500 one-time payment, a $125 annual payment plus the cost of tickets.
This $8 million, 6,000-seat ballpark is the home of the Diamond Jaxx. The city funded the stadium and will also keep revenue from the naming rights sold to Procter & Gamble. This is one of the few AA clubs with personal seat licenses.
Suites lease for $500 per night and include 20 tickets.
The Diamond Jaxx reached a deal with Jackson officials in 2006 that will keep them in Pringles Park for three more seasons. The city had sought a longer term because it still owes $5 million on the ballpark.
The city will also drop its $1.6 million lawsuit against the team, saying it had terminated its previous lease. The team did agree to pay $500,000 if it wishes to terminate the lease after the 2006 season and $250,000 if it leaves after the 2007 season.
With the lease settled, the current owners, Lozinak Baseball Properties LLC, are expected to continue talks with Overtime Sports of Mississippi about purchasing the team. The team is priced at $12.5 million.
In November 2005, the city rejected a one-year lease plan and it was set to consider a two-year lease with two one-year options. Team officials say they have considered a plan to move to Macon, Ga., if they cannot agree on a lease in Tennessee. City officials say they've had contact from independent leagues who say they may be interested in the venue if the Diamond Jaxx leave.
The Jaxx struggled at the gate in 2005, finishing last in attendance in the Southern League, despite a team that went to the league championship series while sending four players directly to the parent Chicago Cubs. (Baseball, Facilities, Financial, MinorLeagueVenueReport, Professional Sports)