Venue Detail
Frisco Roughriders
Revenues From Sports Venues Pro Facilities Report
February, 2011
Frisco Roughriders
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7300 Roughriders Trail Frisco, TX 75034 Phone: 972-731-9200 Fax: 972-731-7455 URL: www.ridersbaseball.com
Owner
Southwest Sports Group and Mandalay Entertainment
League
Texas League South
Venue
Dr Pepper/Seven Up Ballpark, 7300 Roughriders Trail, Frisco, TX 75034 Owner: City of Frisco Managed by: Team Built: 2003 Capacity: 9,000 Concessionaire: Sportservice
Naming rights
Sold to: Dr. Pepper/Seven Up Term: 10 years Expires: 2012
Ticket prices
Season tickets range from $1,050 to $1,260 Single tickets range from $9.00 to $18.00
Attendance
2007 average attendance: 8,263 2008 average attendance: 8,147 2009 average attendance: 8,027
Luxury Suites
Quantity: 27 Price: $50,000 to $75,000 Seats: 12 to 14
Financing
The city sold $22 million in bonds to fund the ballpark. Pct. public: 100
After the 2002 season the Shreveport Swamp Dragons moved to Frisco, Texas, and a brand new ballpark.
The 9,000-seat ballpark is part of a complex that includes a practice facility for the Dallas Stars. The development was driven by the Southwest Sports Group, a firm that includes the Stars and Tom Hicks, owner of the MLB Rangers.
The $65 million Frisco development includes offices, hotels, apartments and retail establishments. The ballpark cost $22 million, the Stars' practice facility $20 million, parking and other infrastructure $14.75 million and $8.25 million went for land. The bonds will be repaid from lease payments from Southwest Sports which will pay $800,000 a year for the ballpark and $700,000 for the training facility. The city will own both venues.
The company gets all building revenues, plus naming rights earnings and luxury suite lease fees. It will also pay for maintenance. (Baseball, Facilities, Financial, MinorLeagueVenueReport, Professional Sports)