Venue Detail
Los Angeles Dodgers
Revenues From Sports Venues Pro Facilities Report
February, 2012
Los Angeles Dodgers
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1000 Elysian Park Ave Los Angeles, CA 90012-1199 Phone: 323-224-1500 Fax: 323-224-1269 URL: www.dodgers.com Owner: Frank McCourt League: Major League Baseball, National League, Western
Venue
Dodger Stadium, 1000 Elysian Park Ave, Los Angeles, CA 90012-1199 Owner: Frank McCourt Managed by: Owner Built: 1962 Capacity: 56,000 Permanent concession stands: 55 Concessionaire: Aramark Suite caterer: The Levy Restaurants Soft drink: Coca Cola Beer: Multiple
Ticket prices
Season tickets range from $405 to $6,480 Single tickets range from $10.00 to $115.00
Attendance
2009 average attendance: 46,440 2010 average attendance: 43,979 2011 average attendance: 36,326
Suites
Quantity: 33 Term: 4 to 10 years Price: $150,000 to $300,000 Seats: 15 to 20 Includes: Tickets to all scheduled events, invitations to events that include players and coaches.
Club seats
Quantity: 565 Term: 1 to 1 years Price: $2,592 to $2,592 Includes: In-seat wait service, parking, food.
Financing
Dodger stadium was privately financed at $23 million.
Peter O'Malley sold both the Dodgers and their stadium to media mogul Rupert Murdoch in 1998.The team changed hands again in 2004 with Frank McCourt becoming the new owner.
Dodger Stadium is a cash cow since the owner keeps all revenues except for parking, ticket and concession taxes which revert to the City of Los Angeles. Team officials say they are happy with Dodger Stadium and have no plans to move out. They say the reason the ballpark is still profitable is because of the investment made in the venue over its lifetime.
In 2007, the Dodgers put $70 million into stadium renovations. In announcing the latest round of stadium upgrades – this one to widen concourses on the field level, double the number of rest rooms and concession stands there and equip every stand to grill Dodger Dogs – McCourt emphasized the need to accommodate large crowds by blending modern amenities within the ballpark.
The concession and rest room areas will be upgraded on the other levels by 2010 or 2011.
After McCourt bought the team in 2004, fans expressed the most concern about decaying seats and congestion in parking lots and concession lines. With the latest renovations, he has addressed those concerns.
McCourt said he would soon announce an overall vision for Dodger Stadium for the next 50 years. He declined to elaborate, but that blueprint is expected to include restaurants and shops outside the ballpark that could entice fans to come early and stay late.
The expansion also will include the installation of two new restaurants for baseline box seats. McCourt said prices for those seats, now at up to $225 a game, would increase by an undetermined amount.
After the 1999 season, the team began a $50 million renovation project that resulted in 33 new luxury suites and a special 565-seat section behind home plate. Another 500 seats along the first and third base lines sell for $23 to $40 per game or $1,863 to $3,240 per year. Those seat holders will have access to a new Dugout Club behind the area.
The changes are designed to boost stadium revenue for a team that operated in a ballpark without luxury suites or other features standard in today's ballparks. The Dodgers considered building a new venue, but decided it was too expensive and that renovation offered the best return on its investment. There is a club level for season ticket holders with a Stadium Club restaurant on that level. (Baseball, Facilities, Financial, MLBMLB, Professional Sports)