Venue Detail
Myrtle Beach Pelicans
Revenues From Sports Venues Pro Facilities Report
February, 2012
Myrtle Beach Pelicans
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1251 21st Ave N Myrtle Beach, SC 29577-7402 Phone: 843-918-6000 Fax: 843-918-6001 URL: www.myrtlebeachpelicans.com Owner: Capitol Broadcasting League: Carolina League, Southern
Venue
Coastal Federal Field, 1251 21st Ave N, Myrtle Beach, SC 29577-7402 Owner: City of Myrtle Beach Managed by: Owner Built: 1999 Capacity: 4,560 Permanent concession stands: 3 Concessionaire: Ovations Food Services Suite caterer: Ovations Food Services Soft drink: Pepsi Cola Beer: Anheuser-Busch InBev
Naming rights
Sold to: Coastal Federal Bank Price: $1,000,000 Term: 10 years Expires: 2009
Ticket prices
Season tickets range from $560 to $630 Single tickets range from $8.00 to $12.00
Attendance
2009 average attendance: 3,610 2010 average attendance: 3,282 2011 average attendance: 3,280
Suites
Quantity: 9 Term: 5 to 5 years Price: $20,000 to $20,000 Seats: 16 to 16 Includes: Tickets. Suite holders may decorate, and get a $500 credit, or let the team handle it.
Financing
The city paid $7 million of the $11.7 million cost of construction with the county adding $3 million. Capitol Broadcasting paid the rest and is responsible for cost overruns. A 1 percent tax on hotel rooms, meals and game tickets will pay the public portion of the cost.
The Pelicans play in a $11.7 million ballpark that includes a hot tub for rent in the outfield. Not all the park is new; the seats were taken out of the old Fulton County Stadium in Atlanta. The team is a farm club of the Atlanta Braves.
A patio deck hosts groups for $300 including 50 tickets. Food and beverage are extra. The Bud Light Pavilion costs $17 to $19.50 per fan.
The price paid for naming rights was not confirmed by the team.
Luxury suites cost $400 per game and the price includes 16 tickets. (BaseballMinor, Facilities, Financial, Professional Sports)