Venue Detail
Dayton Dragons
Revenues From Sports Venues Pro Facilities Report
February, 2012
Dayton Dragons
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PO Box 2107 Dayton, OH 45401 Phone: 937-228-2287 Fax: 937-228-2284 URL: www.daytondragons.com Owner: Mandalay Sports Entertainment League: Midwest League, Eastern
Venue
Fifth Third Field, 220 N Patterson Blvd, Dayton, OH 45402 Owner: Mandalay Sports Entertainment Managed by: Team Built: 2000 Capacity: 7,500 Permanent concession stands: 7 Concessionaire: Sportservice Suite caterer: Sportservice Soft drink: Pepsi Cola
Naming rights
Sold to: Fifth Third Bank Price: $4,500,000 Term: 20 years Expires: 2020
Ticket prices
Season tickets range from $420 to $560 Single tickets range from $7.00 to $12.75
Attendance
2009 average attendance: 8,495 2010 average attendance: 8,534 2011 average attendance: 8,288
Suites
Quantity: 30 Term: 3 to 10 years Price: $25,000 to $25,000 Seats: 15 to 15
Club seats
Quantity: 1,360 Term: 1 to 5 years Price: $568 to $568
Financing
The venue is privately funded.
The Dayton Dragons are the former Rockford Cubbies who moved to Ohio in 2000 to play in a new ballpark. The new venue is a combination ballpark and office building. One portion faces outward and has the concourses, concession stands and other facilities needed to support the ballpark that extends from it. The other side is a 50,000-square-foot building that houses team offices, training facilities and locker rooms.
The city originally budgeted $16 million for the ballpark, but a tight construction market pushed the price well above that. A second round of bids did not solve the problem, so Mandalay Sports took over the project and agreed to pay cost overruns above $22.7 million. The total cost of the stadium is $15 million and the total project, including land and roads, is $29 million. The city loaned Mandalay $11 million to help with ballpark construction and will forgive five percent of the loan for each year the team remains in Dayton. Mandalay invested $5.5 million and the rest came from state, county and federal sources.
The ballpark has 30 luxury suites that lease for $25,000 annually. One suite goes to the city which paid $92,000 for a lifetime lease.
Instead of selling traditional signage, the team sold sponsorships to seven primary sponsors who will have exclusive rights to advertise in the ballpark. Prices were not disclosed. The price paid for naming rights was also not disclosed, but sources put it between $4 million and $5 million. (BaseballMinor, Facilities, Financial, Professional Sports)