Venue Detail
Reading Royals
Revenues From Sports Venues Pro Facilities Report
February, 2012
Reading Royals
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35 N 6th St Flr 1 Reading, PA 19601 Phone: 610-898-7825 Fax: 610-898-4625 URL: www.royalshockey.com Owner: Berks County Convention Center Authority League: ECHL, Eastern-Atlantic
Venue
Reading Sovereign Center, 700 Penn St, Reading, PA 19602 Owner: Berks County Convention Center Authority Managed by: SMG Facility Management Built: 2001 Capacity: 7,200 Permanent concession stands: 6 Concessionaire: Savor Suite caterer: Savor Soft drink: Pepsi Cola
Naming rights
Sold to: Sovereign Bank Price: $2,000,000 Term: 5 years Expires: 2006
Ticket prices
Season tickets range from $380 to $779 Single tickets range from $16.50 to $27.00
Attendance
2009 average attendance: 5,005 2010 average attendance: 4,943 2011 average attendance: 4,568
Suites
Quantity: 20 Term: 3 to 3 years Price: $34,000 to $34,000 Seats: 10 to 14 Includes: Hockey tickets. Available suites lease for $500 per game and include 10 tickets.
Club seats
Quantity: 850 Term: 1 to 3 years Price: $880 to $880
Financing
The $42.5 million venue is being funded with $18.5 million in state money and bonds backed by a local hotel/motel tax.
The Royals premiered in this new building in 2001. Signs are also sold as part of sponsorship packages and are not priced individually. The team may only sell its dasher boards and in-ice logos. Other signs are sold by the building.
A special Business Plan ticket package sold by the Royals costs $350 and includes 20 tickets and advertising at 12 home games. (Facilities, Financial, Ice HockeyMinor, Professional Sports)