Venue Detail
Oakland Raiders
Revenues From Sports Venues Pro Facilities Report
February, 2012
Oakland Raiders
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7000 Coliseum Way Oakland, CA 94621-1917 Phone: 510-864-5000 Fax: 510-864-5134 URL: www.raiders.com Owner: Al Davis League: National Football League, AFC West
Venue
O.co Coliseum, 7000 Coliseum Way, Oakland, CA 94621-1917 Owner: City of Oakland and Alameda County Managed by: SMG Facility Management Built: 1968 Capacity: 62,500 Permanent concession stands: 51 Concessionaire: Aramark Suite caterer: Aramark Soft drink: Pepsi Cola Beer: Multiple
Naming rights
Sold to: Overstock.com Price: $8,000,000 Term: 6 years Expires: 2017
Ticket prices
Season tickets range from $260 to $961 Single tickets range from $36.00 to $161.00
Attendance
2009 average attendance: 44,284 2010 average attendance: 46,431 2011 average attendance: 59,242
Suites
Quantity: 143 Term: 1 to 10 years Price: $50,000 to $100,000 Seats: 12 to 20 Includes: Tickets, parking. Party suites hold 12 to 20 people and prices range from $500 to $950.
Club seats
Quantity: 9,000 Term: 1 to 1 years Price: $1,260 to $1,510 Includes: Tickets, restaurant access, wait staff. Dues of $700 to $1,300 are required annually.
Financing
The $25 million stadium was underwritten through a city bond issue.
Seat licenses
PSLs purchased for the Raiders were good until 2005 and were fully transferrable. Seat holders were also entitled to the seats for any post-season games, but they must buy the tickets. Prices originally ranged from $225 to $3,600 and the club seats ranged from $630 to $14,400, not including tickets. New prices in 2000 ranged from $150 to $2,400 for non-club seats. After the 2005 season, license holders could renew for 75 percent of the original cost with the license good for five years.
The Coliseum is the home of the NFL Raiders and MLB A's. Some $130 million has been spent on improvements to the Coliseum for the Raiders. The east side of the stadium, once open to a view of the Oakland hills, is now filled with tiers of new seats and luxury boxes.
Unfortunately, PSL sales for Raiders seats to pay for the improvements did not materialize and the Coliseum Authority is heavily in the red. In 2005, the authority decided to abandon seat licenses.
Keeping the Raiders is important because Oakland and Alameda County are expected to have to pay $21 million to meet the needs of the Coliseum. In 1997, the debt was $15.5 million at a time when the budget showed the Authority was to turn a $750,000 profit. The plan was created in 1995 when the governments sought to bring the Raiders back from Los Angeles and make a home for the MLB A's.
The San Francisco 49ers could impact that effort. The 49ers hope to build a new stadium in Santa Clara and there is talk about allowing the Raiders to share the venue. There are also rumors the Raiders could be headed back to Los Angeles, possibly to share a proposed stadium there.
The venue's other major tenant, the Athletics, are considering plans for their own ballpark, but owner Lew Wolff put most of the work on hold after plans fell through in Fremont. The team’s lease allows it to go year-to-year through 2013.
The team is working with San Jose in hopes of building a ballpark there, but the cash-strapped city is struggling to acquire land for the venue and, even if it is successful, the San Francisco Giants must give their blessing as the city is in its territory. The league says it will help fund an election on ballpark funding, but it won’t do so until the issue with the Giants is resolved.
Since 1968, the A's have played in Oakland, where they have won four World Series, second only to the New York Yankees in that time period.
The Raiders are responsible for suite sales and the A's handle signage. Naming rights revenue is divided equally between the Raiders and the Authority.
The Skyview Terrace hosts groups of 25 to 100 fans for A's games and leases for $950 per 25 fans. Game-day suites for the Athletics are $700 to $1,300 for 12 to 20 fans. Club seats for the A’s are $2,870 per season. (Facilities, Financial, Football, NFLNFL, Professional Sports)