Venue Detail
San Francisco 49ers
Revenues From Sports Venues Pro Facilities Report
February, 2012
San Francisco 49ers
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4949 Centennial Blvd Santa Clara, CA 95054-1229 Phone: 415-656-4949 Fax: 415-727-4937 URL: www.sf49ers.com Owner: Denise DeBartolo York League: National Football League, NFC West
Venue
Candlestick Park, 100 Candlestick Park, San Francisco, CA 94124-3903 Owner: City of San Francisco Managed by: Owner Built: 1958 Capacity: 63,000 Permanent concession stands: 32 Concessionaire: Centerplate Suite caterer: Butler Catering Soft drink: Coca Cola Beer: Multiple
Naming rights
Sold to: Monster Cable Products Price: $6,000,000 Term: 6 years Expires: 2008
Ticket prices
Season tickets range from $290 to $2,950 Single tickets range from $59.00 to $350.00
Attendance
2009 average attendance: 69,732 2010 average attendance: 69,732 2011 average attendance: 69,732
Suites
Quantity: 94 Term: 1 to 3 years Price: $50,000 to $150,000 Seats: 8 to 27 Includes: Tickets, parking.
Financing
The $24.6 million stadium was expanded in 1968 through an increase in the hotel/motel tax and a 50-cent admissions tax. A $40 million renovation in 1981 added another dollar to the admission tax.
The stadium, formerly 3Com Park and Monster Park, hosts the NFL 49ers. After the naming rights deal with 3Com expired, it reverted to its previous moniker until 2004 when rights were sold again to Monster Cable Products. It has now gone back to the original name.
With nearly 60 percent of the vote, Santa Clara voters supported a plan to build a $937 million stadium for the San Francisco 49ers.
The plan calls for Santa Clara to put up $79 million. Nearby hotels would provide $35 million through a voluntary tax, and the 49ers and the stadium authority would be responsible for the other $823 million. Stadium naming rights, concession agreements and seat licenses were among the anticipated sources for that cash.
The team must now secure hundreds of millions of dollars in financing in tight economic times to break ground in two years on a new home next to the Great America theme park.
If the plan comes to fruition, the 68,500-seat stadium would open in 2015 or later adjacent to Great America theme park. The two venues would be part of an expanded entertainment district.
The public portion – $114 million – will come from a new tax on hotel rooms, redevelopment money and utility funds.
City officials and the 49ers peg Santa Clara's contribution at $79 million, saying the proposed 2 percent hotel tax could be termed a private contribution, although the city would form the district that would collect it. The term sheet includes language that would appear to insulate city taxpayers from revenue shortfalls or cost overruns in both the stadium's construction or operations – meaning the 49ers and the NFL would be exposed to paying even more than $493 million.
Surcharges levied on stadium tickets would bankroll a $250,000-a-year fund for city parks, libraries and youth and senior programs, and other surcharges are a second potential revenue source for the general fund.
A proposed city stadium authority, a public agency that would build and own the facility, would have to raise enough money through the sale of naming rights, corporate sponsorships, seat licenses and ticket surcharges to finance $330 million, or 35 percent, of the project cost.
Because a majority of the rent Santa Clara's general fund would receive from the stadium is performance-based during the first decade of the 40-year deal, the authority would also have to be successful in booking college football games, international soccer matches, concerts and other non-NFL events. Otherwise, Santa Clara might see only a fraction of the more than $2 million projected return to the general fund in the stadium's first year. (Facilities, Financial, Football, NFLNFL, Professional Sports)