Venue Detail
Edmonton Oilers
Revenues From Sports Venues Pro Facilities Report
February, 2012
Edmonton Oilers
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7300 116th Ave Edmonton, AB T5B 4M9 Phone: 780-414-4000 Fax: 780-414-4659 URL: www.edmontonoilers.com Owner: Daryl Katz League: National Hockey League, Conference D
Venue
Rexall Place, 7300 116th Ave, Edmonton, AB T5B 4M9 Owner: Northlands Managed by: Coliseum Management Built: 1974 Capacity: 17,503 Permanent concession stands: 19 Concessionaire: Sportservice Suite caterer: Sportservice Soft drink: Beer: Sleeman Brewing Ltd.
Naming rights
Sold to: Rexall Term: 10 years Expires: 2013
Ticket prices
Season tickets range from $1,255 to $6,787 Single tickets range from $50.00 to $245.00
Attendance
2009 average attendance: 17,212 2010 average attendance: 16,839 2011 average attendance: 16,839
Suites
Quantity: 66 Term: 3 to 5 years Price: $110,000 to $435,000 Seats: 6 to 24 Includes: Tickets to all events, parking. The party suite seats 24.
Club seats
Quantity: 3,300 Term: 1 to 1 years Price: $4,827 to $5,509 Includes: Tickets, private restaurant, in-seat wait staff and parking with purchase of 4 tickets.
Built in 1974 and renovated in 1994, the Rexall Centre is home to the NHL Oilers and WHL Oil Kings.
The Edmonton City Council has voted to move ahead with a C$450 million arena.
While the Oilers won't be able to leave their current home in Rexall Place in the fall of 2014 as originally planned, city officials said they could be ready to move the following season.
Mayor Stephen Mandel expects announcements about new businesses in the entertainment district around the arena shortly after council signs off on a final contract in a few weeks.
The plan, which passed 10-3, uses money from the city, Oilers owner Daryl Katz, a ticket tax and a hoped-for contribution from the province to fund an arena costing no more than C$450 million.
If bids from construction companies are higher, either side can walk away from the deal.
Katz had committed to investing an additional C$100 million into surrounding projects when the market warrants, but in a last-minute change on which he was consulted will now put in C$30 million before arena construction starts.
Once the agreement was approved, council members immediately approved C$30 million for design work.
This should mean an interim schematic diagram will be ready in 2012 and a final design, which the city and Katz must both accept, going to council in November 2012 so the project can be sent out to tender to set a price.
In the meantime, Mandel must convince a reluctant provincial government to provide C$100 million in some form to complete the financing.
In addition to the arena construction budget, the city plans to spend C$72 million to C$82 million for the land, half the cost of a pedway over 104th Avenue and rail connections.
The arena plan also includes the possibility of the city building a separate community rink next door if the province and the federal government each kick in a third of the budget.
The team's rent is C$800,000 a season. The building earned C$108 million in total revenues in 2003 with a C$3.3 million profit.
In 2003, the Skyreach Centre was renamed Rexall Place following a new 10-year naming rights deal with the drug retailer. Terms of the deal with the Katz Group, owner of the Rexall brand, were not disclosed. The previous deal was worth C$1.2 million a year.
The Oilers have been working to maximize their revenue from dasher board signs by swapping out ads in mid-game while the ice is being resurfaced.
The practice goes beyond rotating signage which changes periodically. At Rexall Place, Oilers staffers replace entire banners over the dasher boards.
As a small market, Edmond cannot charge the prices that other NHL teams often command for prime signage. Among league teams, signs that show up on television can often cost up to $300,000 while on the non-broadcast side, signs will sell for $50,000 to $100,000 over a season. Those prices are out of reach for many potential Edmonton buyers.
By switching out the signs, the team can charge less to each individual buyer while maximizing the value of the signage.
Among the rotated brands on the Rexall Place boards are Cold-FX and Cell-FX, products made by local biotech company CV Technologies. (Facilities, Financial, Ice Hockey, NHLNHL, Professional Sports)