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Venue Detail

Boston Red Sox

RSV Pro Facilities Report
March, 2013
Boston Red Sox
4 Yawkey Way Boston, MA 02215 Phone: 617-267-9440 Fax: 617-236-6640 URL: Owner: John Henry and an ownership group League: Major League Baseball, American League, Eastern
Fenway Park, 4 Yawkey Way, Boston, MA 02215 Owner: John Henry and an ownership group Managed by: Owner Built: 1912 Capacity: 38,928 Permanent concession stands: 24 Concessionaire: Aramark Suite caterer: Aramark Soft drink: Coca Cola Beer: Multiple
Ticket prices
Season tickets range from $1,710 to $7,290 Single tickets range from $12.00 to $135.00
2010 average attendance: 37,610 2011 average attendance: 37,704 2012 average attendance: 37,567
Quantity: 40 Term: 10 to 10 years Price: $250,000 to $350,000 Seats: 22 to 22 Includes: Tickets, parking.
Club seats
Quantity: 406 Term: 1 to 1 years Price: $12,150 to $22,275 Includes: Priced in groups of four. Price shown is 25 percent of full price. Tickets and parking.
The $420,000 stadium was built with private money.

The 2011 season marked the final phase of a decade-long makeover of Fenway Park. Off-season improvements include a high-definition, video experience to the oldest ballpark in the major leagues.
Three new video boards, one measuring 38 feet high by 100 feet wide, replaced two existing boards above the outfield and offer replays, player data, and game-specific information that fans can expect while watching the ballgame in their living rooms.
The club also replaced or refurbished the seats in right field, from sections 1 to 13; expanding the concession and merchandise area near Gate D; and installing new concrete flooring on the indoor concourse between Gates D and C.
The result of the improvements, team president Larry Lucchino said, is that “Fenway Park will be suitable for baseball and other events for the next 30 to 40 years.”
And that estimate, he said, is conservative. Engineers have told him the ballpark has another 50 years left, Lucchino said, but he opted for a shorter span to be cautious.
The work is the last major chapter in a 10-year project to preserve the fabled ballyard, which opened in 1912 and once seemed destined for the wrecking ball. The restoration of Fenway Park by its current owners, Lucchino said, “has been a point of enormous pride.”
The seat improvements will complete work that began in the bleachers in 2007 and has made its way around the ballpark. Combined with other upgrades, the estimated $40 million price tag this off-season will bring the 10-year cost of renovations to $285 million, he said.
The Boston Red Sox eliminated their .406 Club section behind home plate for 2006 and made room for two layers of open-air seating, both backed by cushy function room/restaurants for those who wish to come in from the cold or wind at Fenway Park. The seats are in an area called "The Pavilion."
Fenway also debuted the EMC Club in 2006. Memberships cost $275 per game and the menu is intended to make the club a destination for power broker lunches. The restaurant seats 400.
When the team's current owners took over the ballpark in 2002, they said they were inclined to renovate the venue rather than build a new ballpark as the previous owners tried and failed to do.
The plan was to market Fenway as a brand, making a trip to the park more than simply going to a baseball game. The team also planned events for the venue when the team is away. That could include showing games on the ballpark's video screen or giving fans a chance to play on the ballpark's turf. The team has made efforts on both those fronts, hosting Bruce Springsteen and Jimmy Buffet in multiple concerts.
The team also looked at retail expansion next to Fenway Park to boost revenues. It planned to make Yawkey Way, the street in front of the ballpark, a concourse area that would open up retail opportunities. The Red Sox blocked off the street occasionally for events before and after games and is talking with the city about making it a pedestrian mall.
In 2003, the Red Sox made another move more intended to add to fan enjoyment of the venue rather than boost revenue with extra seats. Dubbed the "Big Concourse," the team opened new concession facilities designed to make food and drink more accessible to underserved areas of the ballpark. Public facilities were also improved to make the area more appealing.
Perhaps the most successful addition were seats atop the famed Green Monster. The offering proved so popular that the seats went from discount pricing to premium pricing.
The moves have so impressed the city that it agreed to make $1.2 million in public improvements. The city upgraded streets and sidewalks to make the area better for sidewalk restaurants and other activities. Trees and new lighting are intended to make the area safer and pleasant. The move is also intended to spur fresh investment in the neighborhood.
The problems of financing a new ballpark led the Boston Red Sox in 2000 to acknowledge they could not possibly be in a new home before 2005 and that new ownership was needed. The decision came after state legislators approved money to help build a new ballpark, but with a heavier burden for the team than it wanted to bear.
The team passed to John Henry, along with a group of other investors. Henry was the former owner of the Florida Marlins. That team was sold to Jeffrey Loria, former owner of the Montreal Expos.
The new ownership said it preferred renovation to building a new ballpark and began work to upgrade the venue. (Baseball, Facilities, Financial, MLB, Professional Sports)