Venue Detail
Jacksonville Jaguars
RSV Pro Facilities Report
March, 2013
Jacksonville Jaguars
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1 Stadium Pl Jacksonville, FL 32202 Phone: 904-633-6000 Fax: 904-633-6050 URL: www.jaguars.com Owner: Shahid Khan League: National Football League, AFC South
Venue
Everbank Field, One EverBank Field Dr, Jacksonville, FL 32202 Owner: City of Jacksonville Managed by: SMG Facility Management Built: 1955 Capacity: 73,000 Permanent concession stands: 46 Concessionaire: Ovations Food Services Suite caterer: The Levy Restaurants Soft drink: Coca Cola Beer: Anheuser-Busch InBev
Naming rights
Sold to: Everbank Price: $16,600,000 Term: 5 years Expires: 2015
Ticket prices
Season tickets range from $135 to $495 Single tickets range from $45.00 to $270.00
Attendance
2010 average attendance: 63,032 2011 average attendance: 62,331 2012 average attendance: 64,984
Suites
Quantity: 90 Term: 5 to 10 years Price: $75,000 to $135,000 Seats: 12 to 20 Includes: Tickets, parking. Party suites hold up to 50 persons and lease for $8,500 to $14,500 per game.
Club seats
Quantity: 10,500 Term: 5 to 5 years Price: $1,200 to $1,925 Includes: Tickets, private restaurant, wait staff and rights to purchase parking. A $2,500 security deposit is also required.
Financing
The building was built for $135 million in city funds and was reconstructed in 1995 for $121 million to host the Jaguars. The team invested $10.5 million in the project. The rest was funded through a state sports refund program that will pay $2 million a year for 30 years to encourage pro sports development in Florida. Other money comes from a hotel/motel tax and a ticket surcharge.
Everbank Field is the home of the Jacksonville Jaguars who play in the stadium formerly known as the Gator Bowl and Jacksonville Municipal Stadium. The City of Jacksonville agreed to give up its 25 percent share of a five-year, $16.6 million naming rights deal between the Jaguars and Everbank in order to help the team.
Although built in 1955, the facility had a $121 million refurbishing and was renamed from the Gator Bowl to Jacksonville Municipal Stadium when the Jaguars began NFL play in 1995. In 1997, Alltel bought naming rights to the stadium and when those expired in 2007, the name reverted to Municipal Stadium.
The Jacksonville City Council approved amendments to its lease with the Jaguars in early 2006 that will save the team $8.6 million in rent. The team had to give up access to the stadium six times a year to the city and promise to allow it to be free of advertising during those events.
The Jaguars took over concession responsibilities, saving the city $4.5 million through 2029. The city will fund $1 million in additional electronic signage.
For the 2004 season, the Jaguars lowered prices on 2,000 club seats. Some 900 seats went from $1,925 to $1,200 and another 1,100 seats went from $1,925 to $1,500.
Team officials say fans told them the seats were overpriced, so the rates have been reduced. Buyers to the newly-renovated club section also got a one-year membership to the Golf Club at North Hampton.
As an added benefit, those buying eight or more seats on multi-year contracts, were given the right to purchase Super Bowl tickets.
As the newness of having an NFL team in town wore off, the Jacksonville Jaguars began sprucing up the stadium in hopes of bringing new excitement to fans and boosting attendance. The team added new graphics and colors to the stadium and plans a new 100-seat movie theater where football films are shown.
For 2003, the team put a new Terrace Suite facility in the south end zone. The space seats 700 and sells for $2,950 each, only in pairs. Food, drink and parking are included.
The team has also added Tailgate Cabanas to its inventory. The cabanas include 20 tickets, beer or soft drinks and a buffet. The cabanas are $20,000 to $44,800 for the season or $2,500 to $5,600 per game.
The city made improvements to the stadium so it could host the 2005 Super Bowl. The city's investment of about $7 million climbed to nearly $11 million. Originally the work was expected to cost $20 million, but grew to $40 million. The rest was funded by the NFL and the Jaguars.
Low demand for luxury suites prompted the Jaguars to delay construction of a new press box. The team hoped to turn the old press box into a 200-person party suite.
Eliminating the new press box cuts the project to $35.3 million. The venue has 83 luxury suites, but about a dozen remain unleased. The stadium's 11,000 club seats are 80 percent leased.
The league's investment was an estimated $15 million and is said to be the largest investment the league has made in a Super Bowl venue.
Under the city's deal with the NFL, the league gets all ticket, parking and vending revenues, after operating expenses. The Jaguars funded their portion through the sale of 6,000 Super Bowl tickets. The team bought the tickets from the NFL, then resold them as part of enhanced packages that included hotel space, parties and other events. The tickets cost $400 to $500 from the NFL, but were resold in packages for $3,000 each.
Cruise ships were part of the packages. The city used the floating hotels to attain the number of rooms it needed to host the Super Bowl. (Facilities, Financial, Football, NFL, Professional Sports)