Venue Detail
Edmonton Oilers
RSV Pro Facilities Report
March, 2013
Edmonton Oilers
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7300 116th Ave Edmonton, AB T5B 4M9 Phone: 780-414-4000 Fax: 780-414-4659 URL: www.edmontonoilers.com Owner: Daryl Katz League: National Hockey League, Conference D
Venue
Rexall Place, 7300 116th Ave, Edmonton, AB T5B 4M9 Owner: Northlands Managed by: Coliseum Management Built: 1974 Capacity: 17,503 Permanent concession stands: 19 Concessionaire: Sportservice Suite caterer: Sportservice Soft drink: Beer: Sleeman Brewing Ltd.
Naming rights
Sold to: Rexall Term: 10 years Expires: 2013
Ticket prices
Season tickets range from $1,255 to $6,787 Single tickets range from $50.00 to $245.00
Attendance
2010 average attendance: 16,839 2011 average attendance: 16,839 2012 average attendance: 16,839
Suites
Quantity: 66 Term: 3 to 5 years Price: $110,000 to $435,000 Seats: 6 to 24 Includes: Tickets to all events, parking. The party suite seats 24.
Club seats
Quantity: 3,300 Term: 1 to 1 years Price: $4,827 to $5,509 Includes: Tickets, private restaurant, in-seat wait staff and parking with purchase of 4 tickets.
The team's rent is C$800,000 a season. The building earned C$108 million in total revenues in 2003 with a C$3.3 million profit.
In 2003, the Skyreach Centre was renamed Rexall Place following a new 10-year naming rights deal with the drug retailer. Terms of the deal with the Katz Group, owner of the Rexall brand, were not disclosed. The previous deal was worth C$1.2 million a year.
The Oilers have been working to maximize their revenue from dasher board signs by swapping out ads in mid-game while the ice is being resurfaced.
The practice goes beyond rotating signage which changes periodically. At Rexall Place, Oilers staffers replace entire banners over the dasher boards.
As a small market, Edmond cannot charge the prices that other NHL teams often command for prime signage. Among league teams, signs that show up on television can often cost up to $300,000 while on the non-broadcast side, signs will sell for $50,000 to $100,000 over a season. Those prices are out of reach for many potential Edmonton buyers.
By switching out the signs, the team can charge less to each individual buyer while maximizing the value of the signage.
Among the rotated brands on the Rexall Place boards are Cold-FX and Cell-FX, products made by local biotech company CV Technologies. (Facilities, Financial, Ice Hockey, NHL, Professional Sports)