Venue Detail
FC Dallas
RSV Pro Facilities Report
March, 2014
FC Dallas
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9200 World Cup Way Ste 202 Frisco, TX 75034 Phone: 214-705-6700 URL: fc.dallas.mlsnet.com Owner: Hunt Sports Group League: Major League Soccer, Western Conference
Venue
Toyota Stadium, 9200 World Cup Way Ste 202, Frisco, TX 75034 Owner: Frisco Independent School District, the City of Frisco and Collin County Managed by: AEG Facilities Built: 2005 Capacity: 21,000 Concessionaire: Legends Hospitality Management Suite caterer: Legends Hospitality Management Soft drink: Dr. Pepper/Seven Up Beer: MillerCoors
Naming Rights
Sold to: Toyota
Ticket Prices
Season tickets range from $224 to $2,502 Single tickets range from $12.00 to $35.00
Attendance
2011 average attendance: 12,861 2012 average attendance: 13,860
Suites
Quantity: 18 Term: 1 to 5 years Price: $35,000 to $40,000 Seats: 16 to 19
Financing
Collin County put $20 million toward the $65 million complex. The city approved its $20 million contribution and the local school district added $15 million. The Hunt Sports Group, team owner, put in $25 million, $100,000 in annual rent and will cover all operating expenses. The team also gets all revenue and Naming Rights.
The MLS FC Dallas, formerly the Burn, moved out of the Cotton Bowl in 2003 and into a high school venue for the next one year. The team expected to stay in the venue for two years, but it moved back to the Cotton Bowl for the 2004 season. It opened its own venue in 2005.
In addition to the 20,000-seat stadium, there are 17 fields for amateur teams on the 100-acre development. Local officials expect the complex to be a regional draw which could lead to development of a 300-room hotel and adjacent office and retail space. The field of the horseshoe-shaped bowl will be built below street level.
The governments will get income from the expansion of an existing tax incremental financing district.
The team offers field loge boxes for $5,400 each.
The FC Dallas earlier talked with McKinney officials about building in that city, but the deal fell through. McKinney was asking for a 20-year lease with payments of $500,000 per year. The stadium would also be open for city use 10 times a year and the local high school would have access. Financing would have seen Hunt pay the first $2 million of the $29 million venue, plus any cost overruns.
The venue opened as Pizza Hut Park, but the name changed in 2012 when the Naming Rights deal expired. Naming Rights were sold to Toyota in 2013 and details were not released. (Facilities, Financial, MLS, Professional Sports, Venue)