Venue Detail
Frisco Roughriders
RSV Pro Facilities Report
March, 2014
Frisco Roughriders
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7300 Roughriders Trail Frisco, TX 75034 Phone: 972-731-9200 Fax: 972-731-7455 URL: www.ridersbaseball.com Owner: Southwest Sports Group and Mandalay Entertainment League: Texas League, South
Venue
Dr Pepper/Seven Up Ballpark, 7300 Roughriders Trail, Frisco, TX 75034 Owner: City of Frisco Managed by: Team Built: 2003 Capacity: 9,000 Concessionaire: Sportservice Soft drink:
Naming Rights
Sold to: Dr. Pepper/Seven Up Term: 10 years Expires: 2012
Ticket Prices
Season tickets range from $1,050 to $1,260 Single tickets range from $9.00 to $18.00
Attendance
2011 average attendance: 7,276 2012 average attendance: 7,076 2013 average attendance: 7,057
Suites
Quantity: 27 Price: $50,000 to $75,000 Seats: 12 to 14
Financing
The city sold $22 million in bonds to fund the ballpark.
After the 2002 season the Shreveport Swamp Dragons moved to Frisco, Texas, and a brand new ballpark.
The 9,000-seat ballpark is part of a complex that includes a practice facility for the Dallas Stars. The development was driven by the Southwest Sports Group, a firm that includes the Stars and Tom Hicks, owner of the MLB Rangers.
The $65 million Frisco development includes offices, hotels, apartments and retail establishments. The ballpark cost $22 million, the Stars' practice facility $20 million, parking and other infrastructure $14.75 million and $8.25 million went for land. The bonds will be repaid from lease payments from Southwest Sports which will pay $800,000 a year for the ballpark and $700,000 for the training facility. The city will own both venues.
The company gets all building revenues, plus Naming Rights earnings and luxury suite lease fees. It will also pay for maintenance. (Baseball, Facilities, Financial, Minor League, Professional Sports, Venue)