Venue Detail
Reading Royals
RSV Pro Facilities Report
March, 2014
Reading Royals
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35 N 6th St Flr 1 Reading, PA 19601 Phone: 610-898-7825 Fax: 610-898-4625 URL: www.royalshockey.com Owner: Jack D. Gulati League: ECHL, Eastern-Atlantic
Venue
Santander Arena, 700 Penn St, Reading, PA 19602 Owner: Berks County Convention Center Authority Managed by: SMG Facility Management Built: 2001 Capacity: 7,200 Permanent concession stands: 6 Concessionaire: Savor Suite caterer: Savor Soft drink: Pepsi Cola
Naming Rights
Sold to: Sovereign Bank Price: $2,000,000 Term: 5 years
Ticket Prices
Season tickets range from $380 to $779 Single tickets range from $16.50 to $27.00
Attendance
2011 average attendance: 4,568 2012 average attendance: 4,365
Suites
Quantity: 20 Term: 3 to 3 years Price: $34,000 to $34,000 Seats: 10 to 14 Includes: Hockey tickets. Available suites lease for $500 per game and include 10 tickets.
Club Seats
Quantity: 850 Term: 1 to 3 years Price: $880 to $880
Financing
The $42.5 million venue is being funded with $18.5 million in state money and bonds backed by a local hotel/motel tax.
The Royals premiered in this new building in 2001. Signs are also sold as part of sponsorship packages and are not priced individually. The team may only sell its dasher boards and in-ice logos. Other signs are sold by the building.
A special Business Plan ticket package sold by the Royals costs $350 and includes 20 tickets and advertising at 12 home games. (Facilities, Financial, Ice Hockey, Minor League, Professional Sports, Venue)