Venue Detail
Guelph Storm
RSV Pro Facilities Report
March, 2015
Guelph Storm
PO Box 158 Guelph, ON N1J 6J8 Phone: 519-837-9690 Fax: 519-837-9692 URL: www.guelphstorm.com Owner: Jim Rooney League: Ontario Major Junior Hockey League, Midwest Division
Venue
Sleeman Centre, 50 Woolwich St, Guelph, ON N1H 3V1 Owner: Nustadia Development and Guelph Managed by: Owner Built: 2000 Capacity: 4,550 Permanent concession stands: 2 Concessionaire: Owner Soft drink: Pepsi Cola Beer: Sleeman Brewing Ltd.
Naming rights
Sold to: Sleeman Breweries Ltd. Price: $13,000,000 Term: 13 years Expires: 2020
Ticket prices
Season tickets range from $492 to $492 Single tickets range from $21.50 to $21.50
Attendance
2012 average attendance: 4,326 2013 average attendance: 4,266
Suites
Quantity: 31 Term: 3 to 10 years Price: $10,000 to $18,000 Seats: 8 to 12 Includes: Suite prices do not include tickets.
Club seats
Quantity: 500 Term: 3 to 5 years Price: $295 to $575 Includes: Prices are seat license prices and do not include tickets. In-seat wait service and larger, padded seats are included.
Financing
The $21 million arena was funded by a 50/50 partnership between the city and New Stadia Developments.
Seat licenses
The arena's 500 club seats were sold with seat licenses. Center ice club seats sell for $295 on five year leases and $325 on three year leases. The VIP section leases for $525 for five years and $575 for three years. Prices do not include tickets.
The Storm's new venue opened in 2000. The new arena is attached to a shopping mall. The space was taken for the arena after a major department store left town.
The new arena is struggling for revenues and managers say neighborhood construction and blocking of dates by the venue's hockey tenant are at least partially to blame.
The building did CAN$2 million in each of its first two years and was down to $1.5 million in 2003. Food and beverage sales were CAN$724,000 the first year and CAN$1 million the second year.
One of the venue's problems is special events. Fewer events have been held at the building and, as the hockey team advances in the post season, it has been blocking out a number of dates to ensure their availability. The team's lease gives it first refusal on any date. (Facilities, Ice Hockey, Professional Sports, Venue)