Venue Detail
Los Angeles Rams
RSV Pro Facilities Report
February, 2016
Los Angeles Rams
1 Rams Way St. Louis, MO 63045 Phone: 314-982-7267 Fax: 314-231-3781 URL: www.stlouisrams.com Owner: Stan Kroenke and other investors League: National Football League, NFC West
Venue
Edward Jones Dome, 801 Convention Plz, St. Louis, MO 63101 Owner: St. Louis Regional Convention & Sports Complex Managed by: St. Louis Convention & Visitors Commission Built: 1995 Capacity: 70,000 Permanent concession stands: 58 Concessionaire: Centerplate Suite caterer: The Levy Restaurants Soft drink: Coca Cola Beer: Anheuser-Busch InBev
Naming rights
Sold to: Edward D. Jones & Co. Price: $42,300,000 Term: 23 years Expires: 2025
Ticket prices
Season tickets range from $250 to $1,400 Single tickets range from $45.00 to $360.00
Attendance
2013 average attendance: 56,957 2014 average attendance: 57,018
Suites
Quantity: 124 Term: 4 to 15 years Price: $65,000 to $160,000 Seats: 10 to 36 Includes: Parking. Party suite holds up to 54 people and leases for $15,000 to $20,000 per game.
Club seats
Quantity: 6,425 Term: 3 to 7 years Price: $1,250 to $2,700 Includes: Tickets, private restaurant access, wait staff.
The Edward Jones Dome, formerly the Dome at America's Center and the TransWorld Dome, is the home of the NFL Rams. The Edward D. Jones brokerage firm picked up naming rights to the St. Louis stadium in 2002. The deal with the Rams is for $73.6 million over 23 years. TWA paid $26 million for 26 years. The airline went into bankruptcy and its assets were sold to American Airlines.
The company made the purchase to boost its visibility as it expands in the Midwest. The deal will give the Rams $2.65 million a year for the first 12 years, then the company can extend the deal another 11 years. The Rams get 75 percent of the money with the rest going to the Convention and Visitors Commission.
The Rams offer fans prepaid smart cards for use in concession stand purchases. Fans can purchase cards in $25 or $50 denominations.
Twenty four concession stands were outfitted as express lanes that will allow fans to swipe the cards as payment. The card's value is debited for the purchase price. No discounts are given for card use. Sponsorships may be sold for images on the cards in future seasons.
The Rams purchased the service from FastBreak, a division of Chicago's SportsCorp Ltd. The company says it expects to have the service in other venues.
The $299 million venue, financed out of state and local tax dollars, gives the team all revenue from gate, concessions and luxury seating. The league got $20 million in November 1995 as a relocation fee, with that money raised from the sale of PSLs. This state-of-the-art facility also serves as part of a larger convention center and can be subdivided so many events can take place at once.
The Rams pay $250,000 a year in rent at the Dome. (Facilities, Football, NFL, Professional Sports, Venue)