Venue Detail
San Francisco 49ers
RSV Pro Facilities Report
February, 2016
San Francisco 49ers
4949 Centennial Blvd Santa Clara, CA 95054 Phone: 415-656-4949 Fax: 415-727-4937 URL: www.sf49ers.com Owner: Denise Debartolo York, Charles Johnson and other investors League: National Football League, NFC West
Venue
Levi's Stadium, 5201 Great America Pkwy, Santa Clara, CA 95054 Owner: Santa Clara Stadium Authority Managed by: Team Built: 2014 Capacity: 68,500 Concessionaire: Centerplate Soft drink:
Naming rights
Sold to: Levi Strauss Price: $220,300,000 Term: 20 years Expires: 2033
Ticket prices
Season tickets range from $290 to $2,950 Single tickets range from $59.00 to $350.00
Attendance
2013 average attendance: 69,732
Suites
Quantity: 165 Term: 10 to 20 years Price: $125,000 to $500,000 Seats: 16 to 20
Club seats
Quantity: 8,500 Term: 1 to 1 years Price: $3,250 to $3,750
Financing
After Santa Clara voters approved a $937 million plan in June 2010, the cost increased to $1.02 billion in 2011 and was set at $1.18 billion during the April 2012 groundbreaking. After adding another $96 million, the price tag ended at $1.27 billion, or 36 percent more than the 2010 estimate.
The 49ers also announced a new lease agreement with the Santa Clara Stadium Authority, the public agency that took out loans to build the bulk of the stadium.
The 49ers had originally forecast paying the Stadium Authority $30 million a year in rent to pay off the authority’s construction loans. But the team now pays $24.5 million annually.
Seat licenses
Seat licenses are required for most seats in the stadium. Club seats require a fee of $20,000 to $80,000. The standard seats require fees of $2,000 to $12,000.
With nearly 60 percent of the vote, Santa Clara voters supported a plan to build a stadium for the San Francisco 49ers.
The 68,500-seat stadium is adjacent to Great America theme park. Surcharges levied on stadium tickets bankroll a $250,000-a-year fund for city parks, libraries and youth and senior programs, and other surcharges are a second potential revenue source for the general fund.
A city stadium authority, a public agency that would build and own the facility, must raise enough money through the sale of naming rights, corporate sponsorships, seat licenses and ticket surcharges to finance $330 million, or 35 percent, of the project cost.
Because a majority of the rent Santa Clara's general fund would receive from the stadium is performance-based during the first decade of the 40-year deal, the authority would also have to be successful in booking college football games, international soccer matches, concerts and other non-NFL events. Otherwise, Santa Clara might see only a fraction of the more than $2 million projected return to the general fund in the stadium's first year.
The contract with Centerplate, which operated concession stands at Candlestick and AT&T parks is a 60-page agreement includeing such provisions as celebrity chef meals in suites, a guarantee that all food ordered at stands be ready within 60 seconds and up to eight spots for local restaurants to sell food.
Stamford, Conn.-based Centerplate provided $1 million toward construction of the $1.2 billion stadium.The overall project budget included up to $28 million to set up the concession stands.
The 49ers will take 55 percent of gameday concession and merchandise sales, or at least $6.8 million per year, during the five-year contract, which can be extended an additional decade. Centerplate also must give the team $75,000 to $125,000 for each NFC home playoff game and provide the Santa Clara Stadium Authority, the public agency planning the project, 40 to 48 percent commission during concerts and other events. (Facilities, Football, NFL, Professional Sports, Venue)