In the latest edition of SBRnet in the Classroom, SBRnet President and 26 year veteran of Marketing Research, Neil Schwartz was invited to speak to the Sport Marketing Class taught by Dr. Jonathan Casper, Associate Professor at North Carolina State University.
Before you begin to access data, it is highly recommend that you start at the beginning. In our case, the beginning is accessing our comprehensive search feature now called SBRnet Mega Search. This is also our site wide search feature that opens up the world of possibilities for students with applicable data and relevant articles.
On August 17th, SBRnet’s new Sports Market Analytics Platform, (SMA), will be live and ready for use and we are excited for you to see it and use it. While it has a totally different look, it has all of the same great data you have come to expect plus a whole lot of new for students, faculty, librarians, researchers and our corporate users.
SBRnet co-owners Neil Schwartz and Mark Sullivan will be out and about starting next month, leading two online presentations. And SBRnet is the title sponsor of the upcoming Sports Marketing Association Conference which will take place in Las Vegas October 20-22, 2021.
As interest in the business of sports becomes a much larger opportunity for students, professors and librarians are asking us to get more involved directly with the students by making in class presentations and providing guidance on specific projects.
Lisa Delpy Neirotti is the director of the MS in Sport Management Program and an associate professor of Sport Management at the George Washington University School of Business (GWSB).
SBRnet is committed to providing students with the most comprehensive array of sports business data available, and we want to provide them with first-hand opportunities to learn the business.
Where will the jobs be in the sports business in the next decade? Who better to ask than Matt Winkler, the Professor & Director, Sports Analytics & Management at American University.
At this point in my life there is not much I can brag about that will impress my college-aged children, but one story that recently captured their attention concerned Fantasy Baseball. I was among the earliest adapters to a game we called Rotisserie Baseball. This was a pre-cursor to today’s fantasy sports. It was invented by a Manhattan journalist named Daniel Okrent and named for La Rotisserie Française, the restaurant where the first players held their draft and laid out the ground rules.
What did we all do this past year? Of course, we baked bread, binge watched and zoomed. But what did we do when it came to sports and activities?
Growing up on the Qualla Boundary in the Smoky Mountains of North Carolina, Natalie Welch did not imagine herself completely across the country running a sports business program at a private college in Oregon. But that is exactly where she is today.
Chad F. Boeninger is the Head of User Services, Business & Economics Librarian at Ohio University in Athens, OH. He answers a few questions from SBR.net about the library and how he’s managing.
It's March Madness time and before we all get too wrapped up in filling out our brackets for this year’s college basketball tournament, SBRnet has some new findings from our 2021 Sports Market Analytics Survey of Fan Behavior as it relates to one of hotter topics: Gambling on Sports.
Laura Berdish is a both a professor and a librarian at The Ross School at The University of Michigan. Before her career in academia, she worked in technology, publishing and as a librarian/research assistant for the Transportation Research Department at General Motors.
Around 150 million Americans will tune in to The Super Bowl this Sunday, with countless more millions worldwide making the match-up between the Kansas City Chiefs and Tampa Bay Buccaneers one of the most watched yearly sporting events on television, according to Nielsen Television measurement. But just like almost every other aspect of our lives, this year’s big game cannot escape the challenges that have been created by the Covid-19 Pandemic. In many ways, Super Bowl LV will be a look into the future-scape that lies ahead for teams and leagues to create new revenue opportunities.