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SMA Blog

Finding your first job as a college grad can be tumultuous. We asked readers for their advice to
those just starting out.
By Jo Constantz
Written By: Ross Dellenger
Senior College Football Reporter
Written By: Lindsey Darvin
By: Ainy Rizvi
“Storytelling is the component that will amplify, expand and galvanize us to an unprecedented level of relevance and sustainability during this inflection point of our game."

By Lyndsey D'Arcangelo

The convergence of Sports & Entertainment has transformed hospitality and opened up the floodgates to new social dining activities.

Written by Andrew Petcash
  • The Indiana Fever and TEGNA have announced an agreement to air select Fever games for free on WTHR and WALV in Indianapolis.
  • The announcement follows on the heels of the Fever’s historic 2024 draft and a renewed excitement by fans across the basketball world for the Fever, one of the WNBA’s most successful franchises.
Discover the dynamic evolution of basketball uniforms, showcasing the shift from timeless classics to contemporary styles, mirroring the games’ ever-changing nature.


VP and Executive Producer, ESPN Films, Marsha Cooke: " . . . a remarkable film we're proud of - one that resonates in history, sports, entertainment, and our country today."

Championing Change Now
Posted: 4/8/2024 8:10:18 AM
NCAA Women's Basketball Tournament
Posted: 3/27/2024 7:22:50 AM
March Madness Viewing & Streaming Habits
Posted: 3/23/2024 9:50:04 AM
SBRnet is pleased to announce that the 2024 Sports Fan Data survey results are in.  Remember, the data covers results from just under 6,700 sports around the country.  The results measure the habits and behaviors of sports fans for nineteen separate sports across sixty-eight categories of data, including four new categories. 
Get in the Game is focused on helping students of color obtain internships and careers in the business of sports set for Nov 8-10
The Brand Legacy of Patrick Mahomes
Posted: 3/6/2024 1:34:05 PM
The sports industry is a global business; every year, billions of dollars are spent on sporting events, sports teams, sports-related equipment, and apparel. Brand partnerships have long played a crucial role in shaping athletes' legacies, expanding their reach to worldwide audiences.
Professor Tim Koba from High Point University recently invited Neil Schwartz from SRRnet to speak to his Strategic Management for Sports class about how data plays a crucial role in the decision-making process at all levels of the sports industry.
The exclusive airing of the KC Chiefs-Miami Dolphins Wild Card playoff game on Peacock has left many NFL fans disappointed
With the CFP National Championship game coming up in just a few days, the analysts and I at SBRnet wanted to check out whose fans are likely to travel better when it comes to supporting their team
Greenfly report on how the NHL boosts Player and partner content access and fan engagement using AI for digital media contextual analysis and scene detection.
Sam Carp and Sports Pro Media report on Inside the NBA.

 Listen Notes interview Eboni Wilson, Vice President of Guest Experience for UBS Arena, to gain insight on the arena business. 

TOM PETERSON And Stateline report on track chairs and trails accessible to people with disabilities.
 And NeimanLab report on Taylor Swift and her role in todays culture and the media. 
Adam Levi and TSN report on the history and culture of Indigenous roots within lacrosse.
Brooke Auxier and Kat Harwood report on how sports fandom and engagement among women are driven by youth participation, Olympic sports, and social content. Leagues, teams, streamers, and broadcast providers could increase their female fan base and cultivate new fans by catering to their interests.

 interviewed Arnold Ma to discuss Western brand strategy in the Chinese market, the future of social commerce, and the power of Douyin.


Bloomberg Business of Sports: Economy of Combat
Posted: 11/28/2023 11:07:26 AM
Hosts Michael Barr, Scarlet Fu and Damian Sassower speak with Cornell University athletic department executive Jeff Hall on their annual "Red Hot Hockey" event at Madison Square Garden.
Petronas, the official supplier to the intermediate and lightweight classes, announces new sustainable fuel at the PETRONAS Grand Prix of Malaysia.
Team Marketing Report interview Eli Velazquez, EVP, Sports, for NBCUniversal Telemundo Enterprises, to help us better understand the Latino sports fan, particularly around fútbol americano (American football), and how NBCUniversal and the network’s Spanish-language sports division, Telemundo Deportes, look to grow that fan base.
The lie of “deinfluencing”
Posted: 11/23/2023 10:52:39 AM
Rebecca Jennings and Vox explores the rise of influencers and deinfluencing. 

LUKE MULLINS: Amid the boiling racial tension and desegregation battles of the late 1960s and early ’70s, a group of young Black women teamed with a DC civil-rights leader to break the color barrier on the Washington NFL team’s cheer squad. Their story has largely been overlooked—until now.

Sustainability in Snowboarding
Posted: 11/21/2023 10:49:55 AM
The World Snowboard Federation develops innovative practices of grassroot snowboarding and  empowering in the fight against climate change.
The ETCs: Dawn Staley and the Superstar Formula
Posted: 11/21/2023 10:37:30 AM
University of South Carolina coach Dawn Staley sat down with Bernadette Doykos for a special episode of “The ETCs” where she breaks down the common variables of a hoops superstar, the future of college basketball, and more.
Shlomo Sprung and the Boardroom report on Otmar Szafnauer about what it really takes to build a winning team in the world’s biggest motorsports competition
Top 20 Most Valuable Esports Companies
Posted: 11/17/2023 12:18:47 AM
Ali Ahmed And YahooFinance looked at the top 20 most valuable esports companies with detailed analysis of the global esports market.
The green and white club's environmental program is in its third year of life, a three-year period in which Real Betis has become a leading Club in environmental sustainability.
Portada recently talked to Alejandro Mayer, Director of Marketing Capabilities at BBVA Mexico, a key executive behind the institution’s La LigaMx soccer sponsorships.
NICOLE GULL MCELROY and Entrepreneur article details entrepreneurship and investment with the cofounders of Rhône. 
 and NeimanLab addressed different newsrooms gambling policies in formal guidelines.
Jared Newman and TechHive report on how to stream local NBA, NHL, and MLB games, with or without a bundle.
 and Barrett Media report on commentator James Brown being a role model for industry professionals and sports fans.
Nancy Armour and USA Today report on Travis Dermott challenging LGBTQ hate. 
Ian Stonebrook and the Boardroom report on the rise and  growth of the Jordan brand.
A Women’s Exec Leading Sports Tech
Posted: 11/6/2023 7:45:50 AM
nVenue interview Pracht, a former HP Enterprise executive, to break down the company’s fancentric triangulation of tech, fan engagement and live game data.
Michael LoRé and Forbes report on the impact, investments, and importance of women's sports.
TYLER METCALF And Entrepreneur report on how marketing budgets diversify with greater expectations of ROI, influencers and the creator economy have become an organic pathway for outreach and brand awareness
Jon Lafayette and Broadcasting & Cable report on how SponsorPulse measures  the value and performance of National Hockey League sponsorships.

Christian Ponder and Jason LaRose join Doug Doyle to discuss The Post networking club.

Fast Company Innovation Festival presents a 30 minute documentary about the rise of women's sports. 
Abby Schable and the Pittsburgh Post-Gazette report on mental health in college sports. 
Eddie Pells and APNews report on the history and culture of lacrosse and why lacrosse should be an Olympic sport. 
Ross Dellenger and YahooSports report on Greg Sankey and college football.

STEPHEN BATTAGLIO and the Los Angeles Times report on how and why the NBA will now be on cable and/or satellite TV.

Andrew Cristall and how he became a NHL prospect with the Washington Capitals.

Lillian Rizzo and CNBC report on how streaming platforms chase live sports rights to grow the diversity of their audiences. 

The Business Case for Love
Posted: 10/25/2023 9:16:21 PM
Marcus Buckingham and the Harvard Business Review  offers examples of how organizations can design love into their offerings.
CTInsider explains the history of how Ben Kantor became the University of Connecticut's women's assistant basketball coach.
 and the Tubefilter post an article about the NFL collegiate marketing program by forging new partnerships with universities and their resident student-athletes.
Clinical Psychologist Dr. Ralph Dodd discuss how the role of a sports psychologist has changed and mental health among student-athletes.
Sports Illustrated and  interview story about Caitlyn Clark and her journey and preparation for the upcoming NCAA women's basketball season.

NJ/NY Gotham FC President Mary Wittenberg joined Sportsjam with Doug Doyle to talk about her history, her goals to make the tri-state area the global capital of women's soccer, and Gotham FC. 

Barbara Bush lead its social responsibility department, helping oversee initiatives surrounding racial justice, public service, health matters including mental health, community partnerships and more.

Utah Soccer Alliance’s 2008 E64 boys team received a $100,000 grant from Daniels Fund to help finance a week-long training trip for the team to Spain’s TOVO Academy. 

From Running a Race to Taking the Reigns
Posted: 10/19/2023 11:26:39 PM

Trailblazer explained the challenges of race directing, the difference of racing and race direction, behind-the-scene of the racetrack business, and future lessons to learn about race directing. 

Panda Interactive Streams Get in the Game
Posted: 10/13/2023 1:09:30 PM
PANDA Interactive announced their partnership with First and Pen and SBRNet as the official streaming partner of the Get In The Game Sports Business Career Conference.
The Growth of Pickleball
Posted: 1/18/2023 1:29:43 PM
SBRnet’s own Neil Schwartz was recently interviewed on Canadian Television discussing the growth of the Pickleball.
Sports Leadership Class
Posted: 11/30/2022 1:28:51 PM
This course examines contemporary and productive management principles and concepts used throughout the sports industry and various sport organizations. Through this course, students will learn skills related to creative problem solving and strategic planning...

At the 2022 Sports Marketing Association Conference in Charlotte, North Carolina, SBRnet together with Chloe Kim a student at NYU along with her adjunct professor, Brian Hall presented a case study that was focused on A Data Driven Approach to Moving the Phoenix Coyotes to a new location.
Neil joined the IPSM-711 Sport Marketing Class taught by Professor Nancy Lough at the University of Nevada, Las Vegas. This course is a study of the conceptual and empirical approaches sport leaders can utilize for building relationships with stakeholders of college sport programs.
On Thursday, September 29th, Neil sat in the Beginning, Data Analytics for Sports class taught by Professor Richard Bailey at the University of Mount Union in Alliance, Ohio. 
Marketers targeting sports fans as the focus of their various campaigns don’t show any sign of slowing down. From cryptocurrency companies putting their names on stadiums and arenas to traditional marketing powerhouses like Gatorade and McDonalds, sports fans are now a more sought after audience than ever.
Pro Tips: Help your Students Find SBRnet
Posted: 9/6/2022 3:06:25 PM
A number of students have told us they have had trouble finding SBRnet on their school library websites. To make it easier for everyone, here is the description we recommend libraries use and below that are a list of our suggested keywords.
This upcoming school term, Dr. Tim Koba from High Point University invited our President and Chief Data officer in to work with his students in his strategic management class for sports organizations.
Exploring the Football Fanverse
Posted: 8/17/2022 11:03:40 AM
You are invited to a conversation with Neil Schwartz and Mark Sullivan of SBRnet on fan behavior and trends to watch for the coming college and pro football seasons.
The FanVerse from SBRnet
Posted: 8/14/2022 3:29:05 PM
SBRnet has developed a holistic way of looking at audience measurement for sports fans that combines traditional audience measurment with categories that measure active engagement among the same fans to create the FanVerse Measurement.

To address the need for new voices and perspectives in sports coverage, digital sports media company First and Pen and Vanderbilt’s Sports & Society Initiative announced a new content partnership that focuses on sports stories told by voices of color from the college academic community.

Field of Streams
Posted: 7/13/2022 11:44:07 AM

MLB’s streaming strategy looks like a winner.

On Tuesday, July 19th, Major League Baseball will play its annual All-Star Game.  First played in 1933, the MLB All-Star Game is the first game of its kind played during the height of the regular season.  Since then, both the NHL and NBA have utilized similar strategies to showcase their top talent to a national and now worldwide audience.

The Hottest Social Media for Sports
Posted: 5/11/2022 11:56:25 AM
When it comes to looking at the Social Media habits of Sports Fans, new kid on the bock is garnering the biggest gains. In just one year, Tik Toc has grown a remarkable 70%.
Posted: 5/6/2022 5:18:30 PM
On Running contracted with SBRnet, a provider of data for the sports and active lifestyle market, to conduct an e-mail survey focused on Sustainability within the specialty running market.
More Content from Great Media Partners
Posted: 3/8/2022 2:46:49 PM
We’ve expanded our content to include articles from three great media partners, now including SGB Media, Ports Law Experts and First and Pen.
The 4-1-1 from MIT Conference
Posted: 3/8/2022 2:37:50 PM
We sent Neil to the recent MIT Sloan Data Analytics Conference in Boston.  He sat in on a number of panels and presentation covering and according to our man in Boston, the key topics were (1) Sports Gambling; (2) Women in Sports;and (3) the continuing use and evolution of data at all levels of the sports business.
SBRnet, a leading provider of data and content on the sports business, is pleased to announce it has received a platinum award in LibraryWorks’ eighth annual Modern Library Awards (MLAs.)
Neil Schwartz and Mark Sullivan were invited to speak to the Sales and Revenue Generation in Sport class at Texas A&M University taught by Dr. Natasha Brison.
The student team from Loras College in Dubuque, IA was the winner of the SBRnet Case Study Competition at the annual SMA Conference held this past week in Las Vegas.
Students are extremely interested in salary information of professional athletes. Based on feedback from librarians and students, we have added the following information. The data can be found by searching the individual sports, such as basketball, golf, etc… and then the salary data is highlighted with flags that say NEW.
Back to School for SBRnet
Posted: 10/14/2021 3:22:15 PM
You and your students are not the only ones who are back in school in this fall.
Stay current on library trends and discover more about where the field is headed. Industry experts lead these sponsored, 60-minutes interactive presentations, which cover topics like digital publishing, search trends, and open access.
It all Starts with Search
Posted: 8/25/2021 11:34:22 AM
Before you begin to access data, it is highly recommend that you start at the beginning. In our case, the beginning is accessing our comprehensive search feature now called SBRnet Mega Search. This is also our site wide search feature that opens up the world of possibilities for students with applicable data and relevant articles.
New… Improved… Different… Better
Posted: 8/13/2021 4:31:54 PM
On August 17th, SBRnet’s new Sports Market Analytics Platform, (SMA), will be live and ready for use and we are excited for you to see it and use it. While it has a totally different look, it has all of the same great data you have come to expect plus a whole lot of new for students, faculty, librarians, researchers and our corporate users.
SBRnet Live!
Posted: 7/26/2021 3:43:56 PM
SBRnet co-owners Neil Schwartz and Mark Sullivan will be out and about starting next month, leading two online presentations. And SBRnet is the title sponsor of the upcoming Sports Marketing Association Conference which will take place in Las Vegas October 20-22, 2021.
SBRnet in the Classroom
Posted: 7/26/2021 3:40:41 PM
As interest in the business of sports becomes a much larger opportunity for students, professors and librarians are asking us to get more involved directly with the students by making in class presentations and providing guidance on specific projects.
Lisa Delpy Neirotti is the director of the MS in Sport Management Program and an associate professor of Sport Management at the George Washington University School of Business (GWSB).
SBR Announces Intern Program
Posted: 6/15/2021 8:45:00 AM

SBRnet is committed to providing students with the most comprehensive array of sports business data available, and we want to provide them with first-hand opportunities to learn the business.

Where will the jobs be in the sports business in the next decade? Who better to ask than Matt Winkler, the Professor & Director, Sports Analytics & Management at American University.

Fantasy Sports Bounces Back
Posted: 5/3/2021 3:05:21 PM

At this point in my life there is not much I can brag about that will impress my college-aged children, but one story that recently captured their attention concerned Fantasy Baseball. I was among the earliest adapters to a game we called Rotisserie Baseball. This was a pre-cursor to today’s fantasy sports. It was invented by a Manhattan journalist named Daniel Okrent and named for La Rotisserie Française, the restaurant where the first players held their draft and laid out the ground rules.

What we did and what it means
Posted: 4/6/2021 2:55:58 PM
What did we all do this past year? Of course, we baked bread, binge watched and zoomed.  But what did we do when it came to sports and activities?
Profile - Natalie Welch
Posted: 4/6/2021 2:43:03 PM
Growing up on the Qualla Boundary in the Smoky Mountains of North Carolina, Natalie Welch did not imagine herself completely across the country running a sports business program at a private college in Oregon. But that is exactly where she is today.
Chad F. Boeninger is the Head of User Services, Business & Economics Librarian at Ohio University in Athens, OH. He answers a few questions from about the library and how he’s managing.
It's March Madness time and before we all get too wrapped up in filling out our brackets for this year’s college basketball tournament, SBRnet has some new findings from our 2021 Sports Market Analytics Survey of Fan Behavior as it relates to one of hotter topics: Gambling on Sports.
Laura Berdish is a both a professor and a librarian at The Ross School at The University of Michigan. Before her career in academia, she worked in technology, publishing and as a librarian/research assistant for the Transportation Research Department at General Motors.
New Data for a New Normal
Posted: 2/2/2021 8:36:18 AM
Around 150 million Americans will tune in to The Super Bowl this Sunday, with countless more millions worldwide making the match-up between the Kansas City Chiefs and Tampa Bay Buccaneers one of the most watched yearly sporting events on television, according to Nielsen Television measurement.  But just like almost every other aspect of our lives, this year’s big game cannot escape the challenges that have been created by the Covid-19 Pandemic.  In many ways, Super Bowl LV will be a look into the future-scape that lies ahead for teams and leagues to create new revenue opportunities.