SMA Blog

Profile - Laura Berdish - University of Michigan
Posted: 2/2/2021 8:47:56 AM

Laura Berdish is a both a professor and a librarian at The Ross School at The University of Michigan. Before her career in academia, she worked in technology, publishing and as a librarian/research assistant for the Transportation Research Department at General Motors.
 

New Data for a New Normal
Posted: 2/2/2021 8:36:18 AM

Around 150 million Americans will tune in to The Super Bowl this Sunday, with countless more millions worldwide making the match-up between the Kansas City Chiefs and Tampa Bay Buccaneers one of the most watched yearly sporting events on television, according to Nielsen Television measurement.  But just like almost every other aspect of our lives, this year’s big game cannot escape the challenges that have been created by the Covid-19 Pandemic.  In many ways, Super Bowl LV will be a look into the future-scape that lies ahead for teams and leagues to create new revenue opportunities.