To address the need for new voices and perspectives in sports coverage, digital sports media company First and Pen and Vanderbilt’s Sports & Society Initiative announced a new content partnership that focuses on sports stories told by voices of color from the college academic community.
MLB’s streaming strategy looks like a winner.
On Tuesday, July 19th, Major League Baseball will play its annual All-Star Game. First played in 1933, the MLB All-Star Game is the first game of its kind played during the height of the regular season. Since then, both the NHL and NBA have utilized similar strategies to showcase their top talent to a national and now worldwide audience.