Thanks to developments in technology, shifting laws, and a growing interest in data-driven entertainment, sports betting has grown from a specialized pastime to a worldwide phenomenon. Its popularity has exploded in recent years, as evidenced by figures showing an unheard-of increase in both the number of bettors and the total amount wagered.
Sports-related eye injuries are more common than you may think. Still, protective gear like safety goggles have been made available to help protect athletes from ocular injuries, and a 2022 study suggests that other tools, such as soft contacts, can help minimize eye injuries from contact sports. Mainly, researchers wanted to look into alternatives to protective goggles and other protective eyewear products that may be uncomfortable for physically active and engaged athletes. Aside from goggles, for example, corrective eyewear may have thick or thin lenses that can distort an athlete's vision.
Keeping up with consumers is tough—just when you think you’ve got them figured out,
they change course. But the brands that get ahead are the ones that see these shifts coming.
In 2025, certain trends will take center stage, reshaping consumer expectations and
market landscapes.
This whitepaper explores both micro trends, which signal emerging changes, and macro
trends that drive long-term shifts in consumer behavior. With data-driven insights, businesses
can anticipate these trends, refine their strategies, and unlock new growth opportunities.
Whether it’s spotting the first signs of innovation or adjusting to broader shifts, understanding
these trends will help your business stay competitive and ahead of the curve.