SMA Blog

NCAA Women's Basketball Tournament
Posted: 3/27/2024 7:22:50 AM

March Madness Viewing & Streaming Habits
Posted: 3/23/2024 9:50:04 AM

The 2024 SBRnet Sports Fan Data is Now Available and Ready to Use
Posted: 3/14/2024 9:36:13 AM

SBRnet is pleased to announce that the 2024 Sports Fan Data survey results are in.  Remember, the data covers results from just under 6,700 sports around the country.  The results measure the habits and behaviors of sports fans for nineteen separate sports across sixty-eight categories of data, including four new categories. 

Get in The Game Sports Business Career Conference Focused on Students of Color Sets Date for Second Year
Posted: 3/13/2024 5:40:36 PM

Get in the Game is focused on helping students of color obtain internships and careers in the business of sports set for Nov 8-10

The Brand Legacy of Patrick Mahomes
Posted: 3/6/2024 1:34:05 PM

The sports industry is a global business; every year, billions of dollars are spent on sporting events, sports teams, sports-related equipment, and apparel. Brand partnerships have long played a crucial role in shaping athletes' legacies, expanding their reach to worldwide audiences.