SportsIndex is one of YouGov Sport’s signature tools, housed within YouGov BrandIndex. It operates in 35 markets around the world, tracking 200 key domestic and international competitions across more than 30 sports. A core of 21 properties is tracked in every market, allowing for international comparison. Many other events, leagues and tournaments appear in multiple markets; while some competitions are tracked only in the country which hosts them. In every market, YouGov takes a list of the leading sports properties – a mix of domestic and international events, competitions and leagues – and, based on 700,000+ surveys annually, measures the public’s perceptions of them. Every day, and for every property on our list, we track 16 separate brand metrics, providing a treasure chest of data for sports marketers and administrators.
The NFL Players Association (NFLPA) has just released its highly anticipated 2024 NFL Team
Report Cards, offering a thorough evaluation of player experiences across the league. This
survey is more than just a snapshot of how NFL players feel about their team’s performance—
it’s a tool for improving conditions at all 32 NFL clubs. Conducted from August 26 to November
16, 2023, the survey gathered input from 1,706 players, giving us a unique and detailed view into
the inner workings of the NFL, from the treatment of players off the field to the facilities they
work in every day.