SMA Blog

Exploring the Football Fanverse
Posted: 8/17/2022 11:03:40 AM

You are invited to a conversation with Neil Schwartz and Mark Sullivan of SBRnet on fan behavior and trends to watch for the coming college and pro football seasons.

The FanVerse from SBRnet
Posted: 8/14/2022 3:29:05 PM

SBRnet has developed a holistic way of looking at audience measurement for sports fans that combines traditional audience measurment with categories that measure active engagement among the same fans to create the FanVerse Measurement.