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SMA Blog

Brooke Auxier and Kat Harwood report on how sports fandom and engagement among women are driven by youth participation, Olympic sports, and social content. Leagues, teams, streamers, and broadcast providers could increase their female fan base and cultivate new fans by catering to their interests.

 interviewed Arnold Ma to discuss Western brand strategy in the Chinese market, the future of social commerce, and the power of Douyin.


Bloomberg Business of Sports: Economy of Combat
Posted: 11/28/2023 11:07:26 AM
Hosts Michael Barr, Scarlet Fu and Damian Sassower speak with Cornell University athletic department executive Jeff Hall on their annual "Red Hot Hockey" event at Madison Square Garden.
Petronas, the official supplier to the intermediate and lightweight classes, announces new sustainable fuel at the PETRONAS Grand Prix of Malaysia.
Team Marketing Report interview Eli Velazquez, EVP, Sports, for NBCUniversal Telemundo Enterprises, to help us better understand the Latino sports fan, particularly around fútbol americano (American football), and how NBCUniversal and the network’s Spanish-language sports division, Telemundo Deportes, look to grow that fan base.
The lie of “deinfluencing”
Posted: 11/23/2023 10:52:39 AM
Rebecca Jennings and Vox explores the rise of influencers and deinfluencing. 

LUKE MULLINS: Amid the boiling racial tension and desegregation battles of the late 1960s and early ’70s, a group of young Black women teamed with a DC civil-rights leader to break the color barrier on the Washington NFL team’s cheer squad. Their story has largely been overlooked—until now.

Sustainability in Snowboarding
Posted: 11/21/2023 10:49:55 AM
The World Snowboard Federation develops innovative practices of grassroot snowboarding and  empowering in the fight against climate change.
Shlomo Sprung and the Boardroom report on Otmar Szafnauer about what it really takes to build a winning team in the world’s biggest motorsports competition
Top 20 Most Valuable Esports Companies
Posted: 11/17/2023 12:18:47 AM
Ali Ahmed And YahooFinance looked at the top 20 most valuable esports companies with detailed analysis of the global esports market.
The green and white club's environmental program is in its third year of life, a three-year period in which Real Betis has become a leading Club in environmental sustainability.
Portada recently talked to Alejandro Mayer, Director of Marketing Capabilities at BBVA Mexico, a key executive behind the institution’s La LigaMx soccer sponsorships.
NICOLE GULL MCELROY and Entrepreneur article details entrepreneurship and investment with the cofounders of Rhône. 
 and NeimanLab addressed different newsrooms gambling policies in formal guidelines.
Jared Newman and TechHive report on how to stream local NBA, NHL, and MLB games, with or without a bundle.
 and Barrett Media report on commentator James Brown being a role model for industry professionals and sports fans.
Nancy Armour and USA Today report on Travis Dermott challenging LGBTQ hate. 
Ian Stonebrook and the Boardroom report on the rise and  growth of the Jordan brand.
A Women’s Exec Leading Sports Tech
Posted: 11/6/2023 7:45:50 AM
nVenue interview Pracht, a former HP Enterprise executive, to break down the company’s fancentric triangulation of tech, fan engagement and live game data.
Michael LoRé and Forbes report on the impact, investments, and importance of women's sports.
TYLER METCALF And Entrepreneur report on how marketing budgets diversify with greater expectations of ROI, influencers and the creator economy have become an organic pathway for outreach and brand awareness
Jon Lafayette and Broadcasting & Cable report on how SponsorPulse measures  the value and performance of National Hockey League sponsorships.

Christian Ponder and Jason LaRose join Doug Doyle to discuss The Post networking club.