SMA Blog

Sports Leadership Class
Posted: 11/30/2022 1:28:51 PM

This course examines contemporary and productive management principles and concepts used throughout the sports industry and various sport organizations. Through this course, students will learn skills related to creative problem solving and strategic planning...

 

Classroom Use Case: Finding New Home for the Phoenix Coyotes using a Data Driven Approach
Posted: 11/29/2022 11:06:33 AM

At the 2022 Sports Marketing Association Conference in Charlotte, North Carolina, SBRnet together with Chloe Kim a student at NYU along with her adjunct professor, Brian Hall presented a case study that was focused on A Data Driven Approach to Moving the Phoenix Coyotes to a new location.