Professor Tim Koba from High Point University recently invited Neil Schwartz from SRRnet to speak to his Strategic Management for Sports class about how data plays a crucial role in the decision-making process at all levels of the sports industry. The class focused on Peacock Streaming Network's recent decision to air an NFL playoff game and discussed how data was used to make this $110 million decision. They also discussed the key performance indicators (KPIs) and benchmarks used to measure the success or failure of the decision.