At the 2022 Sports Marketing Association Conference in Charlotte, North Carolina, SBRnet together with Chloe Kim a student at NYU along with her adjunct professor, Brian Hall presented a case study that was focused on A Data Driven Approach to Moving the Phoenix Coyotes to a new location. The presentation was hosted by Mark Sullivan and Neil Schwartz. According to Schwartz, the presentation was focused on using data for a variety of different steps in the case. Chloe also did a great job integrating some other data from sources like the US Census and NHL.com.
![](/Newsstand/Featured-Content/SMA-Blog/November-2022/Classroom-Use-Case-Finding-New-Home-for-the-Phoeni/NS-crop.aspx)
Neil Schartz
![](/Newsstand/Featured-Content/SMA-Blog/November-2022/Classroom-Use-Case-Finding-New-Home-for-the-Phoeni/MS-crop.aspx)
Mark Sullivan
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Brian Hall
![](/Newsstand/Featured-Content/SMA-Blog/November-2022/Classroom-Use-Case-Finding-New-Home-for-the-Phoeni/CAK-crop.aspx)
Chloe Kim
Below is a Vdeo Webinar of the Classroom Use Case.