At the 2022 Sports Marketing Association Conference in Charlotte, North Carolina, SBRnet together with Chloe Kim a student at NYU along with her adjunct professor, Brian Hall presented a case study that was focused on A Data Driven Approach to Moving the Phoenix Coyotes to a new location. The presentation was hosted by Mark Sullivan and Neil Schwartz. According to Schwartz, the presentation was focused on using data for a variety of different steps in the case. Chloe also did a great job integrating some other data from sources like the US Census and NHL.com.

Neil Schartz

Mark Sullivan

Brian Hall

Chloe Kim

Below is a Vdeo Webinar of the Classroom Use Case.