On Thursday, September 29^th, Neil sat in the Beginning, Data Analytics for Sports class taught by Professor Richard Bailey at the University of Mount Union in Alliance, Ohio.  This was Neil’s second appearance in the class.  The first visit, Neil presented the data that is available via the Sports Market Analytics sports data platform.  From there, he introduced a single subject challenge to the students designed to help them become familiar with using data to help prove their respective objective and create a sponsorship rationale. 
 
The nature of the project was to determine if the AFC or NFC fans of the NFL presented a better target for a Cheesesteak, fast casual restaurant looking to move from a local favorite to national attention.
 
In the second class, students created a series of questions about what they had learned from their in class discussions with Professor Bailey plus what they were also able to learn on their own by looking at the data from SMA. Then they brought these questions to Neil and he was able to point them in the right direction with respect to which data will be useful for the next phase of the project.
 
Neil will be joining the class one more time in early December, 2022 for the final presentations.